Internet marketing has certainly become a hottest marketing trend in today’s business world. All kinds of businesses are taking help of the web marketing through various SEO campaigns. However, it is also important to analyze the efficiency of the keywords used in their content on their website. It is a significant aspect of the marketing. You should know how the keywords are performing and their abilities to draw the traffic to your website and how many visitors are visiting your website and so on. There is a way through which you can make these analyses – Google Analytics is the tool that can be used for these purposes. You can utilize this tool to measure the success of the keywords in driving the traffic to your website. Google Analytics is a useful tool used in various SEO campaigns and it is available for free of cost.
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