The famous German car and truck manufacturer has created a strong brand; it is known for quality and reliability and that niche is well established in the mind of the consumer. Many international brand names have realised the strength of the brand and expanded into other products within their business sector.
There are examples of sports equipment manufacturers seeing an opportunity in clothing and fashion designers realising the opportunity in accessories such as jewellery and perfumes.
The Size and Range of the Market:
When it comes to the ever more competitive vehicles sector there is a huge market and it is divided into people wanting vehicles of different sizes, with the ability to carry goods as well as people. There is no reason why a quality manufacturer cannot enter the market if it has the technology and design to claim a market share.
Quality and Practicality:
The Mercedes Citan is an exercise in collaboration in this case with Renault that has a well established name for different types of vehicles. It is effectively a light commercial vehicle with all the quality that comes with the brand name and the badge.
Modern Reality; Cost and the Environment:
There is an increasing regard for costs; the environmental issue of fuel consumption is one thing. Another is simply the need to look at costs in a world where business competition is intense and where the individual has found that salaries and property values don’t automatically rise every year.
Mercedes realised some years ago that there were opportunities in the small car market that were created in the UK by the Mini. The company decided to enter that market and entered it in the late 1990s and has been there ever since. There is also demand for vehicles that are economic, comfortable and functional hence a product that fits the bill without any compromise on quality.
A small vehicle that can double as commercial and social can catch the eye for many reasons. It can be a delivery vans proving economic travel around the city yet it can be so much more. It comes in three different lengths ranging between 3.94m and 4.71m.
One model in the range provides five seats with the rear bench folding away to increase the load that the van can carry. It is the versatility added to the quality of a company whose technology has satisfied the most critical consumer over decades that makes this van something worth a closer look.
Safe and Adaptable:
Everything you would expect from a vehicle that carries that famous badge is there; safety remains a priority and that includes a stability programme that understands the vehicle may be carrying loads, and of course the Mercedes quality braking system.
This is a vehicle that is adaptable to the things that a consumer demands for it. It may be a hard worker during the week providing economic mileage as it goes about its work and a social vehicle at the weekend for family or friends to enjoy.
It certainly bears further examination.