Search Engine Optimization – SEO is one of the most commonly used phrases by majorities of web publishers. The core reason why web publishers aim to be rank high in Google is because it results in free traffic. SEO is used by web developers as a means of enhancing and optimizing blogs and sites thereby making them search engine friendly. The release of Google Panda update in March, 2011 changed the face of SEO. What was initially considered as norm in the SEO world is no longer the custom. To find out more about Google Panda and how it has affected SEO, keep reading to the very end.
Understanding Google Panda:
For more than 10 years, Google has been utilizing PageRank approach to rank blogs and sites. For instance, if you had a blog about football got a backlink from Soccernet.com then Google would automatically assume that your blog contains quality content in regards to football. The same method was applied when it came to voting mechanism. If a trusted and high-authority website linked to your blog, it would automatically count it as a vote. Consequently, the more votes that a blog or e-commerce site received, the higher it was ranked in search engine results. Unlike what you may have heard, consideration was given to the relevance of the site’s contents given that Google highly valued the sites liking to your blog or e-commerce site.
Complaints about Google Search Results:
While there were sites that benefited from this ranking system, there were loads of complaints about the quality of sites returned by search results. As a way of remaining relevant in the market, Google decided to do some changes. The result was the release of Google Panda Update.
Google Panda is a brand-new algorithm that Google utilizes to assess the quality of the site. Whereas Google still takes into account some of the factors that were used to rank a site, Panda has added some new elements to the ranking criteria used by Google.
Panda is essentially looking for high-quality blogs and websites to include in search results. In contrast to the previous methods used, Panda is less worried about the signals you may receive from other sites. The only concern that Panda has is what online users think about your blog or e-commerce site. Panda is basically an automated tool that Google has given its users to determine which blogs and sites are of better quality. Essentially, Panda has enabled users to get access to better materials while at the same time eliminating low-quality sites.
How Google Panda Works:
Panda takes into account a wide range of user signals so as to aid Google in determining the value of a blog or website. Quality is determined by assessing the time imprinted on the site. The more time a user spends online, the higher the quality of the site. Bounce rate is another thing that Google looks at. The bounce rate in this instance refers to the percentage of visitors that leave a blog or site without having done anything. Signals that Panda looks at include Google +1 and other social signals like LinkedIn, Facebook and Tweeter. Social signals are basically indications that visitors to your blog or site are recommending the page to other people.